Maximum 60 is a leading design communications firm specializing in solutions formulated for healthcare.
Active since 1999, Maximum 60 has steadily refined its capabilities to offer truly informed brand management and inspired solutions for a broad range of healthcare organizations.
When Apotex launched the Apothecare line of generic over-the-counter medications, they required a series of tools to introduce the line to independent Pharmacy owners and buyers, explain the diversity of the product line, its key features and competitive pricing.